Improve The ROI on Physician Marketing

Times such as these require the sales force to reach more physicians with fewer personnel, PharmaSalesBuilder creates a new sales model that:

· Increases Reach
· Enriches the Physician Detail
· Increases Sales Productivity and Job Satisfaction
· Enhances the Relationship with the Physician
· Provides Disease Management Capabilities for the Physician

PharmaSalesBuilder delivers all these benefits while reducing SG&A expense.

This new physician sales solution combines an interactive Internet presence with a physician support center to provide physicians with a convenient effective way to acquire product information and communicate with the company. Because it is an interactive solution, physicians get what they want when they want it. It changes the outdated physician sales model to an appointment model where the support center generates physician appointments based on physician needs. Successful physician marketing in the future will be centered on developing patient outcomes, increasing compliance and building patient loyalty programs. PharmaSalesBuilder is the cornerstone for this new approach.

PharmaSalesBuilder improves the sales representative’s job quality by allowing sales representatives to spend more time managing their sales territory and less time sitting in waiting rooms. It significantly enriches the quality of the sales detail because the sales rep comes to the office with an appointment.

This interactive sales model has been proven in other industries. Advances in the Internet and high-speed physician Web access makes it the perfect time to pursue this activity. In 5 years all successful pharmaceutical companies will utilize this technology.

Author: Joe Seringer, President ORION Marketing Group, Inc. (210) 694-4114 or see PharmaSalesBuilder.com